Rovaniemi: Reindeer Safari & Sled Ride with Sámi Heritage｜Finland

The Reindeer Safari is one of Lapland’s most authentic winter adventures — and with Arctic GM, you’ll discover it with a family with Sámi heritage, where reindeer herding knowledge and traditions have been passed down through generations. This is no staged attraction, but a living tradition passed down through generations.

As Lapland’s Original Aurora Hunters™, our family has lived here for 20 generations since the 1600s. Trusted by over 50,000 guests worldwide, Arctic GM is one of Lapland’s most respected tour companies. Every experience is operated fully in-house, with certified guides, small groups, and heritage at its heart.

Your journey begins with pickup from your Rovaniemi accommodation in one of our brand-new 2025 Ford Tourneo 4×4 vans — complete with heated interiors, leather seating, and extra legroom for your comfort.

Upon arrival, you’ll be welcomed by herders and introduced to their herd. Step into a traditional wooden sled and glide 2.5 km through silent, snow-covered forests — the same way locals have traveled for centuries.

After the ride, you’ll warm up inside a traditional kota by the fire. Enjoy hot drinks, listen to stories from the herders, and receive your own official Reindeer Driving License — a playful yet memorable souvenir of your Arctic adventure.

To finish, you’ll step outside to feed the reindeer and spend more time with these gentle Arctic animals before returning to Rovaniemi.

With small groups (max 8 guests), certified guides, and everything arranged by Arctic GM, this reindeer safari offers you a genuine connection to Lapland’s heritage — in comfort and style.