Gangnam is known for its wealth and high standard of living, luxury shopping, celebrity residents and K-pop headquarters, high-tech businesses, and trendy nightlife, all popularized globally by Psy's song "Gangnam Style". The district is also a hub for cosmetic surgery, modern architecture, and offers cultural sites like Bongeunsa Temple and the public Starfield Library. It's the wealthiest district in Seoul, comparable to Beverly Hills, with extremely expensive real estate, high-end shopping, and luxury dining. Gangnam is home to many Korean celebrities, K-pop artists, and is the location for the headquarters of major K-pop management companies. It serves as a business hub for Seoul, housing numerous high-tech industries like IT, trade, and banking.