Golden Pass - London's All-In-One Sightseeing Ticket | United Kingdom
- Explore London with a 1-day or 24-hour Hop-on Hop-off Bus Tour
- Enjoy a Thames River Cruise and 2 free walking tours (only for the 24 hour bus tour options)
- Access top attractions, including Merlin’s London favorites
- Get exclusive dining discounts with a complimentary tastecard
Attraction Tickets
| Ticket type | E-ticket (direct entry) |
| Attraction type | History & culture, Pop culture, Madame Tussaud, Aquariums, Zoos |
| Tour types | Guided tour, Audio guide |
| Additional service & facility | Barrier free |
Product Info
- Golden Pass allows you to see more of the city for less! -
Unlock the best of London with this ultimate sightseeing package and enjoy flexibility, convenience, and unbeatable savings.
The Golden Pass is valid for 30 days and includes a 1-day or 24-hour Hop-on Hop-off Bus Tour, access to London’s most iconic attractions, plus an exclusive tastecard membership for dining and entertainment discounts.
- Hop-on Hop-off Bus Tour -
See London at your own pace with a 1-day or 24-hour bus tour, complete with live commentary and multilingual audio guides. Hop on and off as often as you like while passing world-famous landmarks such as Big Ben, Westminster Abbey, the Tower of London, and Trafalgar Square.
- Thames River Cruise & Free Walking Tours* -
Your pass also includes a Thames River Cruise, offering a fresh perspective of the capital from the water. Choose to depart from Westminster or Tower Millennium Pier. Plus, join two complimentary walking tours — uncover London’s dark past on the Jack the Ripper Tour or explore royal traditions on the Royal London Tour.
River Cruise Route Map and Timetable
- Choose Your Attractions -
Customize your experience by selecting 1 to 3 attractions from London’s top landmarks and entertainment spots. The more you choose, the more you save. Options include:
- London Eye
- Madame Tussauds
- SEA LIFE Aquarium
- Shrek’s Adventure!
- London Dungeon
- London Zoo
- Westminster Abbey
- Tower of London
- Kensington Palace
- London by Night Bus Tour
- Afternoon Tea Bus
- Exclusive Dining & Entertainment Deals -
Every Golden Pass comes with a 30-day tastecard membership, giving you:
- 2-for-1 dining and up to 50% off meals at thousands of restaurants
- Discounts at cinemas and attractions across the UK
- 50% off pizza delivery and 25% off barista-made drinks
Explore the city at your own pace with a 1-day or 24-hour Hop-on Hop-off Bus Tour.
Customize your trip by choosing up to three iconic attractions like the London Eye or Madame Tussauds.
Purchase Notice
- Notice -
- Golden Pass and tastecard membership are both valid for 30 days.
- The London Hop-on Hop-off Bus Tour counts as one 'choice' when booking.
- Thames River cruise and Two free walking tours are only available with the 24 hour bus tour options
Notice for Hop-on Hop-off Bus Tour:
- Departure Points: You can join the tour from any of our multiple stops. Each of our stops will be clearly signposted with the words Golden Tours sitting below the Transport for London bus stop logo.
- Frequency: Buses run 9am to 5pm daily
- Summer + Holidays = Every 20 mins on the Red and Blue routes. Every 30 mins on the Orange route.
- Winter = Every 30 mins on the Blue routes. Every 60 mins on the Red and Orange route.
- Route Map and Timetable
Includes/Excludes
Reminders
Golden Pass and tastecard membership are both valid for 30 days.
The London Hop-on Hop-off Bus Tour counts as one 'choice' when booking.
How to Use
- How to Use the Golden Pass -
- Book Your Hop-on Hop-off Bus Tour
- Your Hop-on Hop-off Bus Tour date is confirmed at the time of booking. - Select Dates for Other Attractions
- Once your bus tour is booked, you’ll need to reserve your time slots for the other attractions included in your pass.
- Simply go to the booking portal using the link provided on your voucher: www.goldentours.com/redeem - Choose Your Attractions & Times
- Pick the attractions you’d like to visit and select your preferred dates and times.
- Please note that availability is limited, especially during peak seasons. - Validity Period
- You have 30 days after your Hop-on Hop-off Bus Tour to visit your chosen attractions.
- We recommend booking early to secure your preferred slots and avoid disappointment. - On the Day
- Present your voucher or digital ticket at each attraction for seamless entry.
- How to Use Your Tastecard -
- All instructions and your unique code can be found on your Hop-on Hop-off Bus Tour voucher.
- Download the Tastecard App and enter the code provided.
- Once activated, you’ll unlock access to all offers and discounts, including 2-for-1 dining, up to 50% off meals, pizza delivery deals, and cinema savings.
- Your Tastecard membership is valid for 30 days from activation.
How to Use Your Voucher
- Please present the e-voucher on-site
Validity Period
- The voucher must be used on the selected date and within operating hours; Invalid after expiration
Experience Location
Location Name: London Eye
Address: Riverside Building, County Hall, Westminster Bridge Road, London SE1 7PBMonday 11:00–18:00
Tuesday 11:00–18:00
Wednesday 11:00–18:00
Thursday 11:00–18:00
Friday 11:00–18:00
Saturday 11:00–18:00
Sunday 11:00–18:00
Cancellation Policy
- Cancellations 8 day(s) (inclusive) before the selected date are allowed. Unused orders can be canceled for free
- Cancellation is not allowed between 0–7 days from the selected date. Orders cannot be canceled or modified, and refunds will not be granted.
- Due to time zone differences, the confirmed cancellation date is based on the supplier’s local time. Please allow 2–5 business days to process your cancellation request, after which the cancellation fee will be charged according to the product’s cancellation policy. Once the cancellation is confirmed, you will receive your refund within 14 working days.
FAQ
The Golden Pass provides significant value by bundling several key London experiences into one ticket. It includes a Hop-on Hop-off Bus Tour for flexible transport, a scenic Thames River Cruise, and entry to major attractions. This combined access and the 30-day validity offer convenience and allow for comprehensive exploration without multiple separate purchases, optimizing your sightseeing budget and time.
The Golden Pass includes a 1-day or 24-hour Hop-on Hop-off Bus Tour and a Thames River Cruise. For the 24-hour bus tour options, it also features two free walking tours. You'll gain access to top attractions, specifically Merlin’s London favorites. Additionally, it provides exclusive dining discounts with a complimentary tastecard, enhancing your overall London experience.
The Golden Pass offers great flexibility with its 30-day validity, allowing you to activate and use its components over an extended period. The Hop-on Hop-off Bus Tour comes with 1-day or 24-hour options, letting you explore at your own pace and revisit areas of interest. This design enables you to tailor your itinerary and spread out your sightseeing, avoiding rushed schedules.
Pre-booking the Golden Pass online streamlines your trip by securing your access to London's top experiences in advance. This saves time upon arrival, as you won't need to queue for individual tickets at each attraction. It also allows you to plan your itinerary more effectively and ensures you have all your sightseeing arrangements confirmed before you even depart, contributing to a smoother travel experience. You can book through KKday, which offers a convenient and secure way to manage your reservations.
Yes, absolutely. The Golden Pass extends beyond just the Hop-on Hop-off Bus Tour by providing entry to several top London attractions. Specifically, it includes access to Merlin’s London favorites, allowing you to visit renowned sites and enjoy popular experiences without needing to purchase separate tickets for these particular venues.
The Golden Pass includes a scenic Thames River Cruise, offering unique views of London's landmarks from the water. For those who choose the 24-hour Hop-on Hop-off bus tour options, two free walking tours are also provided. These guided walking tours offer a chance to explore specific neighborhoods or themes in London on foot, complementing the bus and river experiences.
Yes, the Golden Pass enhances your London visit with exclusive additional perks. It comes with a complimentary tastecard, which provides access to exclusive dining discounts at various restaurants across London. This allows you to enjoy meals and save on dining expenses while exploring the city, adding extra value to your overall experience.
The Golden Pass efficiently combines multiple popular London sightseeing options into a single, comprehensive ticket. It integrates the convenience of a Hop-on Hop-off Bus Tour, the unique perspective of a Thames River Cruise, engaging walking tours, and direct entry to specific key attractions. This all-in-one approach simplifies planning and provides a cohesive way to experience the best of London.
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