Myeongdong

Myeongdong is renowned as Seoul's premier shopping district, celebrated for its extensive selection of cosmetics, Korean fashion, and a diverse array of restaurants and street food. This dynamic, pedestrian-friendly area draws both locals and tourists seeking to explore department stores, international brands, and unique K-beauty experiences, alongside entertainment options like the NANTA Theatre.

Myeongdong is one of Seoul's busiest neighborhoods and is exceptionally popular with international visitors. This is due to its abundance of affordable hotels, excellent transport links, a bustling night market, countless restaurants, and extensive shopping opportunities, particularly for K-pop and K-beauty products.

At night in Myeongdong, you can savor delicious street food and local delicacies at the lively Myeongdong Night Market, shop for cosmetics and souvenirs, enjoy a performance at the NANTA Theatre, try Korean "chimaek" (chicken and beer), or experience the vibrant Korean photo booths. You can also soak in the energetic, neon-lit atmosphere and watch street performers, or visit the nearby Namsan Seoul Tower for panoramic city views.

Myeongdong is a prime hub for K-beauty, featuring numerous stores offering innovative and high-quality Korean skincare and cosmetics from well-known brands. You'll also discover a wide variety of Korean and international fashion brands, along with trendy local clothing boutiques and major department stores such as Lotte and Shinsegae. Additionally, Myeongdong is an excellent place to find K-Pop merchandise and various other souvenirs and Korean specialty goods.

Myeongdong is a vibrant neighborhood located in Seoul's Jung District, situated between Chungmu-ro, Eulji-ro, and Namdaemun-ro. This iconic district is celebrated for its bustling shopping scene, lively parades, and numerous tourist attractions.