Itoman Fish Market

The best time to visit Itoman Fish Market is spring through early autumn when the weather is warm, and the seafood is at its freshest. Visitors can expect vibrant market scenes, fresh catches of the day, and local festivals such as the Itoman Hare dragon boat races. This period offers ideal conditions for enjoying outdoor dining and exploring nearby cultural sites.

Must-see attractions near Itoman Fish Market include the Okinawa Peace Memorial Park, commemorating WWII history, the Himeyuri Peace Museum, and the Itoman Roadside Station with its local crafts and produce markets. The market itself is a highlight for fresh seafood and authentic dining experiences.

Most visitors start their trip from Naha, Okinawa's capital, which is about a 30-minute drive north of Itoman. From Naha, you can take a taxi, rental car, or local bus directly to Itoman Fish Market. The market is conveniently located within the Itoman Roadside Station area, making it easy to combine with other local attractions.

Itoman Fish Market is unique for its 'choose-your-own-sashimi' style, where visitors can select fresh fish portions to create personalized platters at very reasonable prices. It’s less touristy than markets in central Okinawa, offering a genuine local atmosphere and an opportunity to taste rare Okinawan seafood like parrot fish sashimi and fresh oysters.

You can easily combine a visit to Itoman Fish Market with trips to the Okinawa Peace Memorial Park, Himeyuri Peace Museum, and the Itoman Roadside Station for local crafts and produce. Additionally, exploring nearby southern Okinawa beaches or attending local festivals like the Great Tug-of-War can enrich your day trip.