Bayreuth: Guided Braukunstwelt Tour at Maisel & Friends｜Germany

The Braukunstwelt is a completely redesigned area of Maisel's Bier-Erlebniswelt. At interactive stations, following the motto “4 ingredients, 1,000 possibilities,” you will experience how the four ingredients in beer – water, malt, hops, and yeast – can create an almost infinite variety of aromas and beer styles.
You will discover the importance of the ingredients for the brewing process with all your senses: you can smell, touch, and taste them while learning how our brewmasters become true brewing artists through dedication and passion.

Together with partners such as BarthHaas, IREKS, Forschungszentrum Weihenstephan, TU München, and Doemens, knowledge about beer was pooled in a unique way to create a place where every facet of the art of brewing and its infinite variety of flavors can be experienced.

So much concentrated expert knowledge in one place is unique – a result of the valuable collaboration that exemplifies the Friends philosophy of Maisel & Friends.

In the Braukunstwelt, you will experience beer as never before – interactively, sensorially, excitingly, and in all its variety. A must for everyone who loves beer and wants to learn more about it. Even experienced beer connoisseurs – from home brewers to master brewers – will gain surprising insights from the Braukunstwelt. Each ingredient is given the attention it deserves – the Braukunstwelt shows how four outstanding raw ingredients and the passion of the brewmasters create a world full of diverse flavors.