Start your day with a convenient pickup from your hotel in São Paulo. Meet your guide and receive an introduction to the day, the tour flow, and the cultural importance of football in Brazil.
Arrive at the Museum of Football, located inside the historic Pacaembu Stadium. Enjoy a guided visit through immersive exhibitions that present football as a cultural, social, and historical force in Brazil.
During the visit, explore the origins of football in Brazil, iconic moments and World Cup history, and the relationship between football, identity, race, and society. Discover interactive rooms, audiovisual installations, and historical content.
Next, enjoy a scenic transfer across the city with commentary about São Paulo’s football culture, clubs, and urban landscape. Begin the Neo Química Arena Tour, a behind-the-scenes experience inside one of Brazil’s most modern stadiums.
Access exclusive areas normally reserved for players and the press, including internal corridors and technical areas, locker rooms, and press and media zones. Get close access to major international trophies and take the final walk onto the pitch, entering the field like a professional player.
After the stadium tour, enjoy free time for lunch near the stadium area. Your guide will provide restaurant recommendations according to the group’s preferences.
Next, head to Parque São Jorge, the historic headquarters of the club. Visit the club memorial and trophy room, where you will learn about the club’s legacy, achievements, and cultural importance beyond the stadium. This stop offers a deeper understanding of football as tradition, memory, and community.
Finally, depart from Parque São Jorge and get dropped off at your hotel.