Know Before You Go: The best times for photoshoots — and also the most requested — are early morning and late afternoon (golden hour). This is because the sunlight is much softer during these times, creating more flattering skin tones, natural shadows and a beautiful glow in the photos. It also helps avoid harsh light, strong shadows under the eyes and squinting caused by the midday sun. Another advantage is that locations are usually quieter early in the morning, which makes the experience feel more relaxed and natural during the session