Palermo SoHo for curious people｜Argentina

Escape the standard tourist agencies and discover Palermo SoHo from an anthropological perspective. This is not a passive walk-and-listen tour. Be prepared to chat, question, and discuss the past, present, and future of the “coolest” neighborhood in Buenos Aires.

Beginning at the Distrito Arcos Premium Outlet and ending in the vibrant Plaza Serrano, this walking experience is a journey past the trendy facades of Palermo SoHo to uncover the neighborhood’s true core.

What do the train and the tram have to do with the origin of this neighborhood? Who were its first inhabitants? When did Palermo become “SoHo” and get filled with tourists, “chic” bars and restaurants, avocado toasts and sourdough bakeries? What is real estate speculation and why is it related to the Argentine peso devaluation? What is the deal with the two crazy exchange rates?

These are just some of the many questions we will try to answer in our walk through the most “hip” part of Buenos Aires.