Plaza Times

Times Square is famous for its iconic status as The Crossroads of the World, symbolized by its dazzling billboards and neon lights, its central role in New York City's theater scene, and the globally televised New Year's Eve ball drop. It is a bustling hub for entertainment, tourism, commerce, and culture, serving as a vibrant gathering point for locals and visitors alike. Times Square is renowned for its massive, illuminated billboards, electric signs, and bright LED screens that create a visually spectacular and lively atmosphere. The annual New Year's Eve celebration, culminating in the crystal ball drop from the top of One Times Square, attracts millions and is one of the most watched events globally. The area is the heart of the Theater District, housing numerous award-winning Broadway theaters that showcase hit musicals and plays year-round. Times Square maintains a constant energy and activity with a mix of entertainment, dining, shopping, and public spaces, making it a lively hub in the heart of Manhattan.

Every night at 11:57 PM, all the billboards in Times Square sync up for a silent art show called The Midnight Moment. For just 3 minutes, the ads disappear and are replaced with a synchronized art show.

Times Square is named after The New York Times newspaper, which moved its headquarters to the area in 1904, and the city subsequently renamed the square from its original name, Longacre Square, to honor the prominent newspaper's presence. The area was originally known as Longacre Square. In 1904, The New York Times newspaper moved its headquarters to a new building in Longacre Square. In April 1904, the city officially renamed the square Times Square to commemorate the newspaper's new location.

Times Square is home to a dazzling array of attractions including the iconic New Year's Eve Ball drop site at One Times Square, numerous Broadway theaters showcasing world-class performances, and the vibrant TKTS booth offering discounted show tickets. Visitors can also enjoy the dazzling digital billboards, interactive displays, and the lively atmosphere of the pedestrian plazas. The Museum of Broadway offers a deep dive into the history of musical theater, while the surrounding area provides endless dining and shopping opportunities.

Times Square is a vibrant destination year-round, but the best time to visit often depends on your interests. For the iconic New Year's Eve ball drop, December 31st is unforgettable, though extremely crowded. Spring and fall offer pleasant weather for exploring the city and enjoying Broadway shows. Evenings are particularly magical as the billboards illuminate the square, creating a spectacular visual experience.