| Ticket type | E-ticket (direct entry) |
| Exhibit type | Historical exhibits |
| Attraction type | Pop culture |
| Tour types | None |
For safety reason, travelers are required to pass a security check before entering. Please refer to the official website to check the prohibited items before departure
Travelers are suggested to download and/or print their e-voucher in advance for offline access
Monday 09:00–19:00 (Last Entry Time: 17:00)
Tuesday 10:00–17:00 (Last Entry Time: 15:00)
Wednesday 10:00–17:00 (Last Entry Time: 15:00)
Thursday 10:00–17:00 (Last Entry Time: 15:00)
Friday 10:00–17:00 (Last Entry Time: 15:00)
Saturday 09:00–19:00 (Last Entry Time: 17:00)
Sunday 09:00–19:00 (Last Entry Time: 17:00)
The timetable is for reference only. Please refer to the official website for the actual open hours before departure.
The World of Coca-Cola offers an immersive journey through the history of the world's most famous beverage. Visitors can explore various exhibits showcasing the brand's heritage, iconic advertising, and cultural impact. Highlights include seeing the vault display related to the secret formula, tasting over 100 different Coca-Cola beverages from around the globe in the Taste It! room, and discovering their aroma profile at the new Scent Discovery exhibit. Interactive displays and photo opportunities are also available throughout the experience.
Visitors typically spend about 1.5 to 2 hours exploring the World of Coca-Cola. This duration allows ample time to view all the exhibits, participate in the popular tasting experience, and browse the gift shop. During peak seasons or busy times, it's advisable to allow a little extra time for a more relaxed visit, ensuring you can fully enjoy each area without feeling rushed.
Yes, the World of Coca-Cola features an exhibit dedicated to the fascinating story behind the famous secret formula. Visitors can see the "Vault of the Secret Formula" display, which highlights the mystery and legend surrounding Coca-Cola's recipe. While the actual secret formula is not revealed, the exhibit provides an intriguing look into its history, security, and enduring legacy, emphasizing its significance to the brand.
The World of Coca-Cola in Atlanta is conveniently accessible via the MARTA public transportation system. The closest stations are Peachtree Center Station (on the North-South line) or Dome/GWCC/Philips Arena/CNN Center Station (on the East-West line). From either station, the attraction is just a short walk away. MARTA provides an efficient and stress-free way to reach the World of Coca-Cola and other downtown attractions, avoiding the need for driving and parking.
The World of Coca-Cola has been located at Pemberton Place in downtown Atlanta since 2007. It is situated alongside other major attractions like the Georgia Aquarium and the Center for Civil and Human Rights. Its previous location was at Underground Atlanta. The current custom-built facility offers an expansive and immersive visitor experience, designed for seamless access to and from surrounding popular sites.
At the World of Coca-Cola, one of the most popular experiences is the "Taste It!" room. Here, visitors can sample over 100 different Coca-Cola products from around the world, including unique flavors specific to various continents. This interactive tasting journey allows guests to discover diverse palates, compare beverages they might not find anywhere else, and truly experience the global reach and variety of the Coca-Cola brand.
Beyond the popular tasting experience, the World of Coca-Cola features several educational exhibits. The Milestones of Refreshment gallery traces the brand's history and evolution over time. The Scent Discovery exhibit invites guests to explore their aroma profile and learn about the science of scent perception. Other exhibits delve into Coca-Cola's advertising, its role in pop culture, and its significant global impact, offering a comprehensive historical and cultural overview.
Visitors can acquire admission tickets for the World of Coca-Cola through various online platforms or directly at the attraction's ticket counter. Booking in advance, especially through platforms like KKday, offers significant convenience as it allows you to secure your tickets beforehand and often includes a skip-the-line benefit. This pre-booking ensures a smoother entry process, helping you save valuable time upon arrival by avoiding potential queues at the ticket counter.