Seoul | LAMAISON BEAUTY K-Pop Hair & Makeup

What is LAMAISON BEAUTY?

LAMAISON BEAUTY is a total beauty salon in Cheongdam-dong, the Seoul neighborhood that sets the tone for Korean hair and makeup trends. The salon has built its reputation on the Cheongdam beauty aesthetic — clear, radiant skin, softly sculpted features and a refined, camera-ready finish — and counts numerous celebrities and influencers among its guests. Rather than a single-service shop, it works as a full salon: makeup artists and hair designers sit under one roof, so a look can be built from skin to hairline in one sitting. The team has extensive photo shoot and on-site styling experience, which shows in how the work is judged — not only in the mirror, but under a camera. Every guest is seated in an individually separated private area, so you can be made over without other guests watching, and the salon runs on reservations only. It sits at B1F, 49 Dosan-daero 55-gil in Gangnam-gu, a two-minute walk from Apgujeong Rodeo Station, which makes it easy to slot a session in before a photo shoot, a concert or a night out in Gangnam.

What can I do at LAMAISON BEAUTY?

Five options cover the two sides of the salon. On the makeup side, Pure Make-up is a natural, radiant daily look; Special Make-up adds definition and highlights your features for a more finished result; and K-Pop Special Make-up goes furthest, building the glamorous, sophisticated idol-inspired look the salon is known for. Each of the three finishes with a K-Pop dry, the blowout-based styling that gives idol hair its volume and movement. On the hair side, Hair Clinic + Cut pairs a premium treatment with a design cut, and Hair Color + Cut swaps the treatment for a personalized color, again with a design cut and a K-Pop dry. Color and clinic treatments use Milbon, L'Oréal and Shiseido products. A session runs about two hours from start to finish, so it is worth booking with time to spare before whatever you are getting ready for. Styling is done in a private area with your designer, and the salon works in Korean and English, so you can talk through references, tone and finish before anything starts. Add-ons such as a half-up or updo finish, hair accessories or a shampoo service can be arranged on the day for a charge paid at the salon.

Which should I choose — a makeup option or a hair option?

Choose by what you want finished on the day. If you are heading to a photo shoot, a concert or a Seoul street snap and want your face done, take one of the three makeup options and pick the intensity: Pure for natural and everyday, Special for a defined, event-ready face, and K-Pop Special for the full idol look. All three include a K-Pop dry, so your hair is styled as well, but they do not include a cut, color or treatment. If your hair is what needs work, the two hair options are the ones to book: Hair Clinic + Cut for dry or damaged hair that needs recovery before styling, and Hair Color + Cut if you want a new shade. Both include a design cut and a K-Pop dry, and neither includes makeup. The service is open to all ages, so there is no separate child or senior option to look for. Both sides of the menu end with the same K-Pop dry, so the real question is simply whether you want your face done or your hair changed.